BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250528T230000Z
DTEND:20250529T010000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Digital Marketing to Grow Your Business
DESCRIPTION:This workshop will help you\, the small business owner\, develop a digital marketing strategy along with determining the specific tools you'll use to make that digital marketing strategy successful. Topics covered in this workshop include:\n\n	What is Digital Marketing Websites   what makes a great website\n	Search Engine Optimization\n	Use of Video throughout the digital marketing spectrum\n	Paid advertising \n	Email marketing \n	Content development\, including the effective use of blogs\n\nWhen you leave this workshop\, you'll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling\, moving them to inquiring more. Finally\, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services\, and drive your business forward!\n\n\n\nThis workshop is presented by SCORE Volunteer\, Richard Geasey. Richard has been involved in technology marketing for over 40 years. He has worked for large equipment manufacturers such as Western Digital and Seagate Technologies. Transitioning to helping small businesses\, he worked for the Australian Trade Commission here in Seattle. He assisted small businesses in Australia penetrate Northwest technology markets and helped US companies import Australian products. After working for the Australians\, he developed his skills with SEO\, lead generation\, and web development. Richard is an adjunct professor at the University of Washington (Bothell) business school and was also a Captain in the US Army.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">This workshop will help you\, the small business owner\, develop a digital marketing strategy along with determining the specific tools you&rsquo\;ll use to make that digital marketing strategy successful.&nbsp\;Topics covered in this workshop include:</span></span>\n<ul>\n	<li><span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">What is Digital Marketing Websites &ndash\; what makes a great website</span></span></li>\n	<li><span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">Search Engine Optimization</span></span></li>\n	<li><span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">Use of Video throughout the digital marketing spectrum</span></span></li>\n	<li><span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">Paid advertising&nbsp\;</span></span></li>\n	<li><span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">Email marketing&nbsp\;</span></span></li>\n	<li><span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">Content development\, including the effective use of blogs</span></span></li>\n</ul>\n<span style="font-size:20px\;"><span style="color: rgb(0\, 0\, 0)\; font-family: arial\;">When you leave this workshop\, you&rsquo\;ll have a much better idea of how to build awareness of your product or services among your customers and potential customers.&nbsp\;That will increase their interest in what you are selling\, moving them to inquiring more.&nbsp\;Finally\, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services\, and drive your business forward!<br />\n<br />\nThis workshop is presented by SCORE Volunteer\, Richard Geasey. Richard has been involved in technology marketing for over 40 years. He has worked for large equipment manufacturers such as Western Digital and Seagate Technologies. Transitioning to helping small businesses\, he worked for the Australian Trade Commission here in Seattle. He assisted small businesses in Australia penetrate Northwest technology markets and helped US companies import Australian products. After working for the Australians\, he developed his skills with SEO\, lead generation\, and web development.&nbsp\;Richard is an adjunct professor at the University of Washington (Bothell) business school and was also a Captain in the US Army.</span></span>
LOCATION:Workshop Link
UID:e.1818.54651
SEQUENCE:3
DTSTAMP:20260419T120516Z
URL:https://business.grantspasschamber.org/events/details/digital-marketing-to-grow-your-business-54651
END:VEVENT

END:VCALENDAR